Mark Zuckerberg actually calls for regulation of content, elections, privacy – TechCrunch

It’s been a busy day for Facebook exec op-eds. Earlier this morning, Sheryl Sandberg broke the site’s silence around the Christchurch massacre, and now Mark Zuckerberg is calling on governments and other bodies to increase regulation around the sorts of data Facebook traffics in. He’s hoping to get out in front of heavy-handed regulation and get a seat at the table shaping it.

The founder published a letter simultaneously on his own page and The Washington Post, the latter of which is an ideal way to get your sentiments on every desk inside the beltway. In the wake a couple of years that have come with black eyes and growing pains, Zuckerberg notes that if he had it to do over again, he’d ask for increased external scrutiny in four key areas:

  • Harmful content – He wants overarching rules and benchmarks social apps can be measured by
  • Election integrity – He wants clear government definitions of what constitutes a political or issue ad
  • Privacy – He wants GDPR-style regulations globally that can impose sanctions on violators
  • Data portability – He wants users to be able to bring their info from one app to another

The story of why the letter breaks down each doubles as kind of recent history of the social network. Struggles and missteps have defined much of Facebook’s last few years, with several controversies often swirling around the social network at once. Not every CEO gets asked to testify in front of Congress. Facebook houses and controls an incredible collection of data, playing a key role in everything from ad targeting and interpersonal relationships to news cycles and elections.

“Lawmakers often tell me we have too much power over speech, and frankly I agree,” Zuckerberg writes, three days after issuing a blanket ban on “white nationalism” and “white separatism.” He goes on to describe the company’s work with various governments, along with its development of independent oversight committee, before anyone can accuse the company of completely passing the buck.

“One idea is for third-party bodies to set standards governing the distribution of harmful content and to measure companies against those standards,” Zuckerberg writes, “Regulation could set baselines for what’s prohibited and require companies to build systems for keeping harmful content to a bare minimum.”

Zuckerberg goes on to encourage increased legislation around election tampering and political advertisements. Notably, the U.S. Department of Housing and Urban Development hit Facebook earlier this week with charges that its targeted ads violate the Fair Housing Act.

The op-ed rings somewhat hollow, though, because there’s plenty that Facebook could do to improve in these four areas without help from the government.

Facebook’s harmful content policies have long been confusing, inconsistent, and isolated. For example, Infowars conspiracy theorist Alex Jones was removed from Facebook but not from Instagram. Meanwhile, bad actors can just hop between social networks to spread problematic posts. Facebook should apply enforcement of its policies across its whole family of apps, publicly work through its logic for why it does or doesn’t remove things instead of having those discussions leak, and cooperate better with fellow social networks to coordinate blanket takedowns of the worst offenders.

As for election integrity, Facebook made a big advance this week by placing all active and old inactive political ad campaigns into keyword-searchable Ad Library. But after pressure from news publishers who didn’t want their ads promoting politicized articles to be included beside traditional campaign ads, Facebook exempted them. Those ads can still influence the electorate, and while they should be classified separately, they should still be archived for research.

On privacy, well, there’s a ton to be done. One major area where it could improve is allowing people to more completely opt out of search, including by their phone number, to avoid stalkers. And better controls should be available for how Facebook uses your contact info when uploaded in the address books of other users.

Finally, with data portability, Facebook has been dragging its feet. A year ago, we published a deep dive into how Facebook only lets you export your social graph as a list of friends’ names which can’t be easily used to find them on other social networks. Facebook must make its social graph truely interoperable so users don’t lose their community if they switch apps. That would coerce Facebook to treat users better since leaving would actually be a viable option.

Taking these steps would show regulators that Zuckerberg isn’t just paying lip service in hopes of getting a more lenient sentence. It would demonstrate he’s ready to make change that serves society.

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Iu2019ve spent most of the past two years focusing on issues like harmful content, elections integrity and privacy. I think…

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Posted by Mark Zuckerberg on Saturday, March 30, 2019

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u201cLawmakers often tell me we have too much power over speech, and frankly I agree,u201d Zuckerberg writes, three days after issuing a blanket ban on u201cwhite nationalismu201d and u201cwhite separatism.u201d He goes on to describe the companyu2019s work with various governments, along with its development of independent oversight committee, before anyone can accuse the company of completely passing the buck.

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u201cOne idea is for third-party bodies to set standards governing the distribution of harmful content and to measure companies against those standards,u201d Zuckerberg writes, u201cRegulation could set baselines for whatu2019s prohibited and require companies to build systems for keeping harmful content to a bare minimum.u201d

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Zuckerberg goes on to encourage increased legislation around election tampering and political advertisements. Notably, the U.S. Department of Housing and Urban Development hit Facebook earlier this week with charges that its targeted ads violate the Fair Housing Act.

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The op-ed rings somewhat hollow, though, because there’s plenty that Facebook could do to improve in these four areas without help from the government.

n

Facebook’s harmful content policies have long been confusing, inconsistent, and isolated. For example, Infowars conspiracy theorist Alex Jones was removed from Facebook but not from Instagram. Meanwhile, bad actors can just hop between social networks to spread problematic posts. Facebook should apply enforcement of its policies across its whole family of apps, publicly work through its logic for why it does or doesn’t remove things instead of having those discussions leak, and cooperate better with fellow social networks to coordinate blanket takedowns of the worst offenders.

n

As for election integrity, Facebook made a big advance this week by placing all active and old inactive political ad campaigns into keyword-searchable Ad Library. But after pressure from news publishers who didn’t want their ads promoting politicized articles to be included beside traditional campaign ads, Facebook exempted them. Those ads can still influence the electorate, and while they should be classified separately, they should still be archived for research.

n

On privacy, well, there’s a ton to be done. One major area where it could improve is allowing people to more completely opt out of search, including by their phone number, to avoid stalkers. And better controls should be available for how Facebook uses your contact info when uploaded in the address books of other users.

n

n

Finally, with data portability, Facebook has been dragging its feet. A year ago, we published a deep dive into how Facebook only lets you export your social graph as a list of friends’ names which can’t be easily used to find them on other social networks. Facebook must make its social graph truely interoperable so users don’t lose their community if they switch apps. That would coerce Facebook to treat users better since leaving would actually be a viable option.

n

Taking these steps would show regulators that Zuckerberg isn’t just paying lip service in hopes of getting a more lenient sentence. It would demonstrate he’s ready to make change that serves society.

n”,”protected”:false},”excerpt”:{“rendered”:”

Itu2019s been a busy day for Facebook exec op-eds. Earlier this morning, Sheryl Sandberg broke the siteu2019s silence around the Christchurch massacre, and now Mark Zuckerberg is calling on governments and other bodies to increase regulation around the sorts of data Facebook traffics in. He’s hoping to get out in front of heavy-handed regulation and […]

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Brian Heater is the Hardware Editor at TechCrunch. He worked for a number of leading tech publications, including Engadget, PCMag, Laptop, and Tech Times, where he served as the Managing Editor. His writing has appeared in Spin, Wired, Playboy, Entertainment Weekly, The Onion, Boing Boing, Publishers Weekly, The Daily Beast and various other publications. He hosts the weekly Boing Boing interview podcast RiYL, has appeared as a regular NPR contributor and shares his Queens apartment with a rabbit named Lucy.

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Josh Constine is a technology journalist who specializes in deep analysis of social products. He is currently an Editor-At-Large for TechCrunch and is available for speaking engagements.

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Previously, Constine was the Lead Writer of Inside Facebook through its acquisition by WebMediaBrands, covering everything about the social network.

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Constine graduated from Stanford University in 2009 with a Master’s degree in Cybersociology, examining the influence of technology on social interaction. He researched the impact of privacy controls on the socialization of children, meme popularity cycles, and what influences the click through rate of links posted to Twitter.

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Constine also received a Bachelor of Arts degree with honors from Stanford University in 2007, with a concentration in Social Psychology & Interpersonal Processes.

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Josh Constine is an experienced public speaker, and has moderated over 120 on-stage interviews in 15 countries with leaders including Facebook CEO Mark Zuckerberg, whistleblower Edward Snowden (via on-stage video conference), and U.S. Senator Cory Booker. He is available to moderate panels and fireside chats, deliver keynotes, and judge hackathon and pitch competitions.

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Constine has been quoted by The Wall Street Journal, CNN Money, The Atlantic, BBC World Magazine, Slate, and more, plus has been featured on television on Good Morning, America, The Today Show, China Central Television, and Fox News. Constine is ranked as the #1 most cited tech journalist on prestigious news aggregator Techmeme.

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[Disclosures: Josh Constine temporarily advised a college friend’s social location-sharing startup codenamed ‘Signal’ that was based in San Francisco before dissolving in 2015. This advising role was cleared with AOL and TechCrunch’s editors and has concluded. Constine’s fiancu00e9e Andee Gardiner co-founded startup accelerator Founders Embassy. Constine’s cousin Darren Lachtman is the founder of influencer advertising startup Niche that was acquired by Twitter, and he’s since left and founded teen content studio Brat. Constine does not write about Founders Embassy or Brat. Constine has personal acquaintances stemming from college housing circa 2007 with founders at Skybox Imaging (now Terra Bella), Hustle, Snapchat, and Robinhood, but does not maintain close social ties with them nor does that influence his writing. Constine occasionally does paid speaking engagements at conferences, but only those funded by companies he does not cover. Constine owns a small position in Ethereum and Bitcoin cryptocurrencies, does not day-trade, and discloses his positions directly in articles where appropriate. Constine does not do consulting, angel investing, or public stock trading beyond public stock invesments by his parents’ estate that he has no role in managing or advising.]

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WASHINGTON, DC – APRIL 10: Facebook co-founder, Chairman and CEO Mark Zuckerberg testifies before a combined Senate Judiciary and Commerce committee hearing in the Hart Senate Office Building on Capitol Hill April 10, 2018 in Washington, DC. Zuckerberg, 33, was called to testify after it was reported that 87 million Facebook users had their personal information harvested by Cambridge Analytica, a British political consulting firm linked to the Trump campaign. (Photo by Chip Somodevilla/Getty Images)

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